Introducing longer-lasting styles from the professional grade PROluxe straightener. The intelligent OPTI heat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair.
Be hair confident in whatever you do and get a beautiful 24-hour hairstyle to suit your 24/7 lifestyle. Your hairstyles will last longer and feel straighter with our PROluxe Straighteners from day all the way through tonight.
The PROluxe Straightener comes complete with ultimate glide ceramic-coated plates and has been proven to give you up to five times smoother results*. Your hair will glide effortlessly across the ceramic, leaving you with snag-free, 50% straighter hair in just one pass**.
KEY FEATURES
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